The inaugural Fan Experience Study found that the New York Red Bulls ranked highest in the New York area when it comes customer satisfaction of major pro sports team.
According to J.D. Power, the Red Bulls score highest among New York teams for security and ushers (835); seating area and game experience (833); ticket purchase (819); food and beverage (795); and leaving the game (791). Satisfaction in each category is measure on a 1,000-point scale. Additional factors that were measured—but not included in the official ranking—were loyalty and future intentions; team performance (on-field); and team image.
“This is a significant achievement for our entire organization,” said Marc de Grandpre, Red Bulls General Manager. “The experience of our fans is our number one priority and we look forward to continue to give our great, passionate fans the best experience in the New York metropolitan area.”
Greg Turex, senior director at J.D. Power, said since media rights will soon exceed gate revenue in major pro sports league, fan experience is at risk of becoming an afterthought.
“We know the food tastes a little better and drinks taste a little colder when the home team is winning, but we stripped away fan emotion and evaluated which teams excel in providing fans the best at-game experience, regardless of the final score,” he said.
New York was not the only Major League Soccer side to score well when compared to other pro sports teams inside their respective markets. Chicago Fire ranked highest in the Windy City while the LA Galaxy and Houston Dynamo ranked second in each of their cities.
With the Red Bulls earning top scores for overall fan satisfaction among New York-area teams, the Brooklyn Nets were second and the New York Rangers were third. The region’s two baseball teams, the Yankees and Mets finished next-to-last and last respectively in the survey.
New York City FC was not included in the survey as the team marked its inaugural MLS season in 2015.