FIFA is feeling the heat from leading sponsors that are now seeking significant reforms from world football’s governing body following a series of corruption scandals that ultimately led to the resignation of the organization’s President Sepp Blatter.
Reuters reported that Coca-Cola, McDonald’s and Visa each have inquired with FIFA seeking information about what is being done to clean up the organization. FIFA Secretary General Jerome Valcke, who is also stepping down when Blatter leaves early next year, said the recent scandals have made it challenging to attract new sponsors.
“Two or three days ago we received a letter from [the three sponsors] offering to meet together, so there will there will be a meeting next month,” Valcke said.
Pressure on FIFA leadership has increased in recent weeks following the unveiling of an investigation by the United States Department of Justice that led to the indictment of nine individuals, which includes several from FIFA.
Recently, Coca-Cola, McDonald’s and Visa each have gone public with their respective criticism of FIFA.
“We seek to partner with those who think and act like us,” said Charlie Scharf, Visa’s Chief Executive Officer. “I don’t believe that FIFA is living up to these standards.”
FIFA said it would set up a task force to recommend reforms that will be made up of representatives from the continental soccer confederations.