Emirates has signed a new multi-year global partnership deal with the North American Soccer League (NASL) reigning champions, the New York Cosmos and will continue as the club’s Founding Partner and jersey-front sponsor.
The contract renewal date begins April 1 and will extend for a period of three years.
In addition to having Emirates’ “Fly Emirates” logo emblazoned on the front of the Cosmos playing and training kits, the sponsorship also includes on and off field signage and branding, broadcast commercials on ONE World Sports, digital, social media and website visibility and ticket and hospitality inventory. Emirates will also have the rights to be the presenting sponsor of the next three editions of the Cosmos Copa, the largest amateur soccer tournament in the U.S.
Emirates and the New York Cosmos first teamed up in 2013 for the club’s North American Soccer League reboot season. Since then the team has been crowned as “Soccer Bowl” champions in 2013 and again in 2015.
“Soccer is an international sport that unifies fans from all corners of the world,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand. “The New York Cosmos is an iconic club with a rich history that has brought fans together across generations. We look forward to continuing this partnership and joining the Cosmos along a journey of continued growth in Emirates’ first U.S. destination, New York City.”
“Being a member of Emirates Airline’s portfolio of international teams is an honor for the club, but one that reflects the unique history and huge global appeal of the Cosmos,” said Seamus O’Brien, New York Cosmos Chairman. “Since our reboot season we have already visited six countries, including our historic trip to Cuba last year. As America’s global team, for the global game, we look forward to building on the success of our first three years together, both at home and overseas” he added.
The New York Cosmos will continue to be a part of Emirates’ dynamic roster of global sports sponsorships including some of the world’s most premier soccer clubs: AC Milan, Real Madrid, Arsenal FC, SL Benfica, Hamburger SV, Paris Saint-Germain and Olympiacos FC.