The home shirt was launched as part of a new campaign, “If it’s not blue, it will be,” a campaign focusing on the player’s’ determination to dominate domestic and European football, according to the London-based club.
Featuring the logo of the team’s new official shirt partner Yokohama, the new kit will be worn for the first time during its pre-season tour to America, debuting against New York Red Bulls, with a formal launch to take place in Harlem the day before the match.
According to Chelsea, the design takes inspiration from several classic shirts by using several design features that made these kits fan favourites. With white and red trims at the collar, sleeves, shorts and socks the kit celebrates these club colours and ties back to the club`s kit history.
The vertical pinstripes underline this celebration of Chelsea’s history, having been a feature of several iconic shirts from the past 30 years. Alongside the central design details, the 2015/16 shirt also includes a truly unique feature, a fingerprint woven onto a label on each shirt, connecting supporters to the club’s unique identity.